Internet Mogal

The book "Make a Name for Yourself" by Robin Fisher Roffer, changed my life. When I first read it back in 2004, it opened up my mind to thinking more of myself as a brand. This kind of thinking continues to help me, even now, when I'm working with a client or on a project. It's revolutionized how I think about marketing everything I work on. The most important take-away from this book: Brand yourself before others brand you.

Over the past few weeks, if not months, I’ve become so swamped with work that the original concept for this blog has changed. I, along with many others, decided to blog as a means to generate passive income. The only problem was that passive income is an oxymoron and in order to make this blog successful, I needed to dedicate more time and effort. Then recently I decided that the best approach was to be more genuine and honest with the blog and why I wanted to maintain it.

These are some of the relevant blog entries posted this week that will help keep you focused and on the right track towards improve your productivity and increasing your income. Read these posts to help keep you focused on accomplishing your goals in the most productive way possible.

Videoblogging is a great way of posting ideas and products over the Internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.

Finding a solid contact management system can make or break your business efforts. We use systems to organize and track our work, which is especially important when running a business. The right contact management system can eliminate hours of unnecessary paperwork and reduce stress.

Any entrepreneur’s goal should be SUCCESS! If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.

There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

A few weeks ago I spoke with a friend who informed me that she would let go of her entrepreneurial endeavors to pursue a steady job since she has to now put her new family into consideration. Her rationale was that she was no longer acting for herself and has to make decisions based on what's best for her boyfriend/fiance/husband (sorry I'm not sure what he is) and her future children, which she intends to have at some point. I'm trying not to be cynical. I was just wondering where this newfound sense of letting go one's desires for a future that is not yet determined.

Finding the right freelance writer to produce your revenue generating articles can take a bit of time, however, if you find one that can easily take on another regular client and the two of you work well together, then that one difficult search will turn into a lot of profitable articles. To find a freelance writer, you can look at various freelancing websites that will allow you to post the specification of your project and your budget.

I glanced over an article in Advertising Age talking about the online behavior patterns of women. It got me thinking for the next hour or so. What do women want? Can our motivations and desires be measured by our online behavior patterns? I am a women and I live my professional life online. Should my Internet activity be used to broad scale the norm for women across the board?