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If You Don’t Have A Website, Then You Don’t Have A Business

10. September 2008

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If You Don’t Have A Website, Then You Don’t Have A Business

A website is supposed to be your online storefront, a place where people can come find you at any given time, right? No. Well that's not entirely wrong. The problem is when you take on the "everyone else has one so I need one too" type of mindset when building your website. If you view your website as merely a space online, much like an online storefront, then you devalue your worth and defeat the purpose of even having an Internet presence to begin with.

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Brand Yourself Before Others Do It For You

2. July 2008

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Brand Yourself Before Others Do It For You

The book "Make a Name for Yourself" by Robin Fisher Roffer, changed my life. When I first read it back in 2004, it opened up my mind to thinking more of myself as a brand. This kind of thinking continues to help me, even now, when I'm working with a client or on a project. It's revolutionized how I think about marketing everything I work on. The most important take-away from this book: Brand yourself before others brand you.

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