Tag Archive | "branding"
Brand Yourself Before Others Do It For You
The book "Make a Name for Yourself" by Robin Fisher Roffer, changed my life. When I first read it back in 2004, it opened up my mind to thinking more of myself as a brand. This kind of thinking continues to help me, even now, when I'm working with a client or on a project. It's revolutionized how I think about marketing everything I work on. The most important take-away from this book: Brand yourself before others brand you.
Continue reading...Learning How to Make Money Blogging
Thursday, April 24, 2008
There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.
Continue reading...Who Is Your Audience?
Thursday, April 17, 2008
Take your audience's emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
Continue reading...Establishing an Online Presence
Wednesday, April 16, 2008
It’s only a matter of time before the market opens itself up for “blog marketing.”
Continue reading...Ideas To Get Your Viral Marketing Brainstorm Going
Wednesday, April 2, 2008
Are you stumped about what to do with your viral marketing campaign? You know you want to try something different but you keep drawing a blank. Here are some ideas to help you start your viral marketing campaign: Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
Continue reading...Identify With Your Domain Name
Wednesday, March 12, 2008
Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site.
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Random Thoughts 
Luck is often described as when opportunity is met with preparation. Ok, this is great but I have a question to that cliche. When is it “procrastination” and when is it “preparation?” We prepare and prepare so that we early birds can get the worm but is there such a thing as too much preparation?
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Wednesday, July 2, 2008
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