Internet Mogal

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Tag Archive | "marketing"

Brand Yourself Before Others Do It For You

Wednesday, July 2, 2008

The book "Make a Name for Yourself" by Robin Fisher Roffer, changed my life. When I first read it back in 2004, it opened up my mind to thinking more of myself as a brand. This kind of thinking continues to help me, even now, when I'm working with a client or on a project. It's revolutionized how I think about marketing everything I work on. The most important take-away from this book: Brand yourself before others brand you.

Passive Income

Sunday, April 20, 2008

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Passive income should not be confused for “get rich quick” for the online world. There’s nothing passive about it. You must still dedicate effort towards reaching whatever sales goals you may have. That includes SEM, viral marketing, SEO, article marketing and/or IPR.

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Random Thoughts

Luck is often described as when opportunity is met with preparation. Ok, this is great but I have a question to that cliche. When is it “procrastination” and when is it “preparation?” We prepare and prepare so that we early birds can get the worm but is there such a thing as too much preparation?