Tag Archive | "Positioning"
Brand Yourself Before Others Do It For You
The book "Make a Name for Yourself" by Robin Fisher Roffer, changed my life. When I first read it back in 2004, it opened up my mind to thinking more of myself as a brand. This kind of thinking continues to help me, even now, when I'm working with a client or on a project. It's revolutionized how I think about marketing everything I work on. The most important take-away from this book: Brand yourself before others brand you.
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Random Thoughts 
Luck is often described as when opportunity is met with preparation. Ok, this is great but I have a question to that cliche. When is it “procrastination” and when is it “preparation?” We prepare and prepare so that we early birds can get the worm but is there such a thing as too much preparation?
Design Gallery
Wednesday, July 2, 2008
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