
This section will spotlight a reader’s question weekly. If you’d like to submit a question for the advice column, please contact me.

Email campaigns are a great way to target your marketing message, products or services to the people who would opt-in to buy what you have to offer. Yet so many people don’t quite get how to do it effectively. Actually more people don’t know how to do it period and this lack of education or complete disregard for it, leaves legitimate marketers in a compromising position. How do we do our jobs without being pigeonholed as just another spammer?